TRUE STYLE IS ALWAYS IN FASHION.

Mercedes-Benz and fashion have several things in common: for both, design and style are the key to success. Mercedes-Benz has been committed to international fashion events for many years. As well as the Mercedes-Benz Fashion Week New York and a number of other fashion shows in Los Angeles, Miami, Mexico and the Netherlands, it is the Mercedes-Benz Fashion Week Berlin that is now gaining increasingly in importance on the international fashion scene thanks to its youthful charm. It’s a commitment that didn’t just come about by chance – after all, elegance and design have always played a key role in the success of the Mercedes-Benz brand.

Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars, sums it up: “The Mercedes-Benz Fashion Week Berlin strengthens the ties between our brand and the fashion world even further. As well as the particular charm of the city and the historic surroundings, it is the mix of established star designers and the young avant-garde that makes the Mercedes-Benz Fashion Week Berlin so special. The event is well on the way to establishing itself as a permanent feature of the fashion calendar.”

One of the highlights of the Mercedes-Benz Fashion Week Berlin will be the awarding of the ‘Mercedes’ prize during the ELLE Fashion Star on 19 July 2008. During the evening Mercedes-Benz and ELLE will for the first time award a fashion prize to three outstanding personalities on the international fashion scene. The trophy given to the prize-winners will be a statue, bearing the name ‘Mercedes’, created by the design department of the Stuttgart premium manufacturer.

 And there’ll be a new face in the Mercedes-Benz product family too: the Mercedes-Benz GLK, which will be presented to the German public for the very first time at the Mercedes-Benz Fashion Week Berlin. Its striking lines demonstrate the courage to break with old habits, while the imposing front and the steep tail deliver a refreshing design.