LALA BERLIN

Lala is from Berlin. Lala is tender, soft and cuddly. The woman behind Lala is Leyla Piedayesh. Leyla is in Lala. And Lala is Leyla.

Leyla on Lala…

“Lala. Because it’s easy, and it was my nickname.”

Leyla Piedayesh always had a love for wool, but the idea to create her own knitwear collection began as the one-time MTV VJ noticed a pair of knit wrist warmers at a flea market in the fall of 2003. By January 2004 she had already presented her first knitwear collection at Premium in Berlin. Since then, the mix of big-city couture with heart and high-end knits has become a hallmark, establishing the brand as the darling of buyers not to mention international press. Beginning as a Berlin label, Lala Berlin has become an International Brand in only a few seasons. Today Lala Berlin is available in over 60 stores worldwide.

For Leyla Piedayesh, the quality of the superior materials such as Cashmere, Silk, soft Cotton as well as Jersey that she uses is of the utmost importance. “It’s not just luxury, but a distinct tactile, snuggly experience.” Innovative materials such as Bamboo are also utilized in the Lala Berlin collections.

Lala Berlin stands for first class Knits: a collection that caresses, engenders beauty and gives the wearer the feeling that they are wearing something special. Through the love of detail, the collection is one of a kind and unmistakable. Stars such as Claudia Schiffer, Mark Owen (Take That), Franziska Knuppe, Anne Maria Muehe, Michi Beck (Die Fantastischen Vier), Barbara Schoeneberger, Inga Humpe, Yvonne Catterfield, Frauke Ludowig, Christiane Paul and Natalia Avelon are Lala Berlin-fans, to name a few.